EuroShop 2026

The heart of the retail industry will beat in Düsseldorf, Germany, from February 22 to 26, 2026. EuroShop 2026 is not only a gathering of professionals from around the world but also a platform offering innovative solutions, inspiring designs, and unique business opportunities shaping the future of the industry.

Held every three years, this event is a must-attend summit for all professionals in the retail sector. Recognized as the world’s No. 1 retail trade fair, EuroShop continues to set new benchmarks for innovation and collaboration.

EuroShop 2026 will take place at the Messe Düsseldorf Exhibition Center and will be open to visitors daily from 10:00 a.m. to 6:00 p.m.

A Five-Day Global Retail Festival

This year, the event celebrates its 60th anniversary, going beyond just being a trade fair.
Some of the unique features that make EuroShop 2026 exceptional include:

• A Vibrant Atmosphere: More than 80,000 visitors from all over the world, leaders in their fields, will gather in Düsseldorf to discuss the future of retail.
• Seven Dimensions: The latest technologies, designs, and solutions in the retail world will be showcased under seven distinct themes.
• Interactive Experiences: Special areas at the fair will feature interactive workshops and innovative presentations.
• Prestigious Awards: The best solutions and designs in the industry will be honored through prestigious award programs.

EuroShop 2026 Main Product Categories

EuroShop offers a comprehensive range of products and services that encompass every aspect of the retail industry. Here are the main categories that will stand out at Euro-Shop 2026:

• Shop Fitting and Store Design: Discover the latest trends in modern store concepts.
• Visual Merchandising: Innovative solutions that enhance customer experiences.
• Materials and Surfaces: Top options for sustainable and aesthetic designs.
• Lighting: Cutting-edge technologies to create captivating store atmospheres.
• Refrigeration and Food Service Equipment: Energy-efficient solutions for the retail sector.
• Retail Marketing and EuroCIS Technologies: Tools to meet the demands of the digital era.
• Expo and Event Marketing: Strategies to boost your brand’s impact at events.
• Energy Management and Environmental Technologies: Innovative approaches to sustainability.
• Research and Consulting: Guidance from industry experts.

EuroShop 2023: Inspiring Success from the Past to the Future

The high expectations for EuroShop 2026 are rooted in the success of the 2023 event. Key data from the most recent event:

• Number of Visitors: 81,484
• Number of Exhibitors: 1,824
• Exhibition Area: 102,927 m²
• Press Representatives: 518 (from 35 countries)

Visitor Profile

Out of the 81,484 visitors, 34% were from Germany, 49% from other European countries, and 17% from non-European countries. Their professional areas included:

• 22% Management and Business Operations
• 12% Sales and Distribution
• 9% Marketing and PR
• 7% Store Construction and Design

This diversity clearly highlights EuroShop as a strategic meeting point appealing to professionals from every corner of the retail sector.

EuroShop 2026: The Global Summit of the Retail World

EuroShop is not just a trade fair but also a festival of learning, exploration, and collaboration. This year’s event aims to reshape the dynamics of the sector by focusing on the latest innovations in store design, visual merchandising, and retail technologies.

Organizers expect to surpass the success of 2023 with even more participation and innovative solutions this year. Millie Contractor, General Manager of Messe Düsseldorf, emphasizes the event’s transformative impact:
“EuroShop 2026 will be a defining event for the retail world. The energy and innovation displayed here will continue to drive the sector forward.”

Participants from Around the World

EuroShop brings together not only participants from Germany and Europe but also from across the globe. In 2023, 515 participants were from Germany, and 1,309 came from other countries. This year, those numbers are expected to increase even further.

This diversity underscores the event’s significance as a global platform. Participants range from retail chains, designers, and architects to marketing professionals and technology experts.

An Unmissable Experience

Don’t miss this unique event in Düsseldorf, where you can discover the latest technologies and draw inspiration from industry leaders.

Being part of this exciting experience is a great opportunity to stay ahead in the retail world. Mark EuroShop 2026 on your calendar and enjoy five days filled with innovation and collaboration!

Euroshop 2026 Fair Info

Frequently Asked Questions About Euroshop 2026

How can I access the exhibitor profile of EuroShop?

To view the exhibitor profile of Euro Shop, click here.

When will EuroShop be held?

Euro Shop will be held on February 22 - 26, 2026.

Where will EuroShop 2026 take place?

EuroShop 2026 will take place at Messe Düsseldorf Exhibition Center in Düsseldorf, Germany.

How can I reach EuroShop 2026 Exhibition Area?

Düsseldorf Airport (DUS) is only 3 km from the exhibition centre. The A44 motorway goes directly past the exhibition centre.

It only takes a few minutes to get to the exhibition centre, either by bus (no. 896) or by taxi. The airport is also very close to the centre of Düsseldorf. Trips to/from Düsseldorf Airport to/from all entrances of the Düsseldorf Exhibition Centre are subject to the same rate, both day and night: 20 €.

What hotels are within walking distance of the EuroShop 2026 Exhibition Area?

Hotel Carlton Mayfair, Tulip Inn Düsseldorf Arena, Hotel Aleksandra, Air - Hotel Wartburg, Airport Messe Hotel, Hilton Düsseldorf and Radisson Blu Conference Hotel are close to the exhibition area.

How can I attend EuroShop 2026 as a visitor?

You can get your online ticket for Euro Shop 2026 here.

How can I rent a stand at EuroShop 2026?

To rent a stand, become an exhibitor, or access detailed information, fill out the exhibitor form on this page.