The global baby and child product industry is a significant and profitable market catering to the different needs of infants, toddlers, and young kids worldwide. The growth of this industry is driven by factors such as rising birth rates, urbanization, increasing disposable income rates, and changing parenting practices. The industry boasts a huge range of sectors from baby gear (strollers, car seats, etc.) to baby care products and toys to feeding and nursing products and kids’ toys and games.
The industry's performance and market dynamics differ according to regions and countries. North America and Europe are significant markets, with consumers willing to spend on premium and high-quality baby products. Emerging economies such as Asia-Pacific are witnessing rapid growth due to rising disposable incomes, increasing urbanization, and changing consumer preferences. Technological growth and advancement play a crucial role in driving growth in this industry. Smart baby monitors, wireless safety devices, and high-tech baby gear were some of the popular product choices for convenient and technologically advanced solutions.
The market size of the baby and child products industry was estimated at more than $220 billion in 2022. The market is forecasted to grow annually by 5.7% between 2023 and 2028. The highest revenue in 2023 was generated in China at about $622.60 million. The key regions in the global baby and child products sector include the USA, UK, Malaysia, Indonesia, and UAE.
The U.S. baby and child product market was valued at $28.97 billion and is forecasted to grow by 3.7% in the coming years. Meanwhile, Europe’s baby and child product market was valued at $44.45 billion in 2021 and is expected to grow by 5.2% annually in the next few years. There is an increasingly high demand for baby products that offer convenience and time-saving features due to parents’ busy lifestyles. The biggest markets in the global baby and child product market are Germany, the UK, Spain, and Italy.
The baby & children product industry is among the most important markets in the world. Every year numerous exhibitions are held to showcase the latest trends and product innovations. Here are some of the most important trade shows in the baby and children product market:
BabyWelt Stuttgart: A comprehensive trade show that covers the entire value chain of the baby and child product industry. A wide range of German and international exhibitors participate in the show and exhibit the latest innovations in baby and child fashion, safety, food, games, and accessories. The exhibition takes place at Messe Stuttgart in Stuttgart, Germany.
Kind + Jugend Cologne: A leading international trade event that showcases the latest range of products for babies and toddlers. The global exhibition is attended by buyers, suppliers, investors, designers, and parents from all over the world. A unique variety of products are available at the event such as baby and toddler clothing, age-appropriate toys, prams, cots, tableware, bedware etc. This comprehensive trade show for baby and child products occurs in Cologne at the Cologne Exhibition Center.
Pitti Immagine Bimbo: A renowned global trade event dedicated to kidswear and lifestyle, Pitti Bimbo is held in Florence, Italy. The world’s most popular kidswear and lifestyle brands participate in the show and present their latest collections and lifestyle products. It is a must-attend show for the baby and child apparel industry and the baby lifestyle sector. Some of the renowned brands that exhibit their products include Dolce & Gabbana, Gioseppo Kids, Bugatti Junior, Ducati, etc.
IBTE Guangzhou: IBTE (International Baby Products and Toys Expo) is one of Asia’s biggest trade exhibitions in the baby and child products industry. It is a one-stop trading platform for trade buyers, suppliers, manufacturers, retailers, etc dealing in various baby and child products. Apart from products, there is a special line-up of events related to the booming toy industry and innovations in product design.
IBTE International Baby Products & Toys Expo: A prominent trade show in the baby and child product industry, IBTE International is held in Jakarta, Indonesia. It is one of Asia’s largest trade shows in baby and child products featuring an extensive product range from vintage toys to arts and crafts products, games, and accessories. It is a perfect place to gain knowledge about the recent innovations in kids' products and to meet the world’s biggest businesses.
The baby & children product industry is one of the most profitable and diversified industries in the world. Increasing birth rates and modern parenting demands drive the need for innovation and growth in the industry. The baby and child product industry is a diverse market with many sectors. Some of the key sectors in this industry include baby gear, baby furniture, baby care products, baby clothing and textile, nursing products, baby medical and health products, baby safety products, baby clothing, toys and games, maternity products, etc.